Saturday, May 31, 2008

Day 72, Costco

Tonight I went to Costco. I hadn't been there for a few months, and certainly not since I started the PCP or was even thinking much about my diet.

As I've mentioned before, roundabouts day 40 pretty much all cravings for the foods from my old life had faded away. Chips, muffins, cheesy stuff, sweets, these had all been replaced by fresh vegetables, dried fruit, and whole grains. And it wasn't like I was forcing myself to eat steamed vegetables when I really wanted donuts, I actually wanted to eat the vegetables.

So I went to Costco on a mission for dried dates. Before they had California Dates which were pretty tasty, and most importantly, cheap. When you eat as much fruit as I do, the supermarket bills add up. As it stands now dates are a luxury I can have once every two weeks or so.

As it turns out, Costco doesn't have dates anymore, so that sucked. But what I found was that all of my old cravings came rushing back as I was in the megastore. All the packages in such big sizes, promising week after week of tasty goodness, and for such a low price! Of special craving intensity were the over-sized Costco pizzas, which have a diameter about equal to the length of a basset hound, the Costco dozen muffin pack, which is actually 12 rather large pieces of cake in muffin shape, and the everything bagels, which would go nicely with a 3 pack of Rondelle herb cheese spread.

I had to stop and tell myself, "Dude, what's wrong with you? You don't really want that pizza. You've had it before, and it wasn't that good and it will totally kill your diet plan for 5 days." And it was true, I really didn't want the pizza. But the craving was still there.

This puzzled me as I walked around, picking up frozen berries, tortillas, and a pack of 16 apples. Gradually the realization came that what people crave when they go to Costco isn't actually the food, it's the idea of having a lot of good food in their house at once. Costco is selling a feeling of security. Do you really want a 40 oz. jar of artichoke hearts? No. But what is appealing is the idea that you could have an artichoke heart anytime you wanted, that you would be prepared to eat an artichoke heart salad even in the event of a nuclear attack. Shopping at Costco makes people feel like they will be ready for an uncertain future.

And also I found a funky swimsuit in the boys section. I now wear a boys size 14. All of the mens stuff, even the smalls, swallowed me. I'll post a picture of it if I'm not feeling too shy.


Sean said...

That's what I have to look forward to, eh?

What an interesting feeling it will be to have to shop for clothes many...many sizes less than what I'm wearing right now. I wonder what kind of stares I'll get when I'm at Target ambling around the young adults section again instead of the men's section.

Patrick said...

Ha ha, they'll probably call security on you. Perv!

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